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In the world of social media it is tempting to post your products, advertisements, and blog posts several times a day. I’m telling you do not do that. Instead I’m giving you actionable tips to help increase your following on social media.
If you are planning on using social media to market a blog you will need everything I’m about to share with you. If you would like to know how to start a blog you will want to read my post The Low Down Dirty Truth about Starting a Blog.
There is one thing you need to understand before we go any further. What I’m about to say will change your entire point of view on social media marketing. Are you ready?
Your followers choose to follow you. You are taking up space in their stream. They chose to put you in a spot where their loved ones show up.
You see Social Media and Social Networks are not just a marketing platform. This is where you make friends. Where you hang out with people from all walks of life. With people all over the world. Friendships and how we make friends changed with the introduction of social media.
If you are looking at Social Media as only a way to market your blog or business you are looking at it all wrong. Your followers will figure that out eventually and they will stop following you. If you want long term success for your business or blog than you need to up your game.
Start a Conversation
You would never walk into a grocery store and shout at the top of your lungs “30 Ways to Hack your IKEA Furniture.” So why would you do that on your social media?
If you want people to look at your IKEA Furniture post you must first find the ones with a need. Share a picture of the hack. Flat out ask who has IKEA furniture. Then in the comments tell them you figured out some awesome hacks they might be interested in and share the link.
This helps you two fold. One your engagement goes up which means you show up in the stream more. Secondly, your followers feel like they have a connection to you which makes them feel good.
Case in point. John Legere of T-Mobile. CEO of major corporation who actively engages his customers. He doesn’t care who the customer is. He will like every tweet he’s mentioned in, comments, and generally engages with T-Mobile customers. In turn that continued effort of engagement has helped the continued success of T-Mobile’s brand.
Check out my post The Low Down Dirty Truths About Blogging.
Do Not Post Only Your Content
Here’s some questions for you to think about. How likely are you to follow a business, blog, or any other page that only posts their content? Are you more likely to follow and engage with a business that shares video’s, or other blog posts, or funny pictures?
You may follow a business that you like. What if all they post three times a day are advertisements for their business? You’ll probably ask Facebook to show less of that business on your stream.
A business should be posting a variety of content. Funny meme’s to make people laugh. Informative video’s are a great way to engage with your audience. An article from a magazine or another blog offers something more to your followers. You need to give your followers more than just you and your content. Which brings me to my next point.
Give, Give, Give, and then Ask
In order to build trust with your following you need to first give them something trustworthy. Not just once, or twice, but a minimum of three times. You give to your audience several times and then you ask them to buy a product.
If you are always asking but never giving it triggers the scam radar in your followers minds. Nothing makes a follower hit unfollow faster than feeling as though they are being scammed. You need to give them value repeatedly and then ask them to give you something in return.
In order to build that relationship with your audience they need to trust you. The quickest way to build trust is to give them something that works. A valuable piece of advice, a giveaway, or a brilliant idea. Whatever you choose to give there are no strings attached, no email to sign up for, no money spent. Once the trust is built ask them for that email, or ask them to buy a product. Give three times, ask once.
Check out my post How Manual Pinning Grows Your Blog.
Engage Engage Engage
First, you must engage with your followers. Second, you need to engage with people who aren’t currently your followers. Finally, you need to engage with other bloggers.
If your followers are commenting on your posts at the absolute least you should like the comment. It’s better if you respond, even if it’s with a damn emoji. Make a genuine effort to respond to every comment to boost your engagement numbers.
It’s easier to engage with people that are not your followers on Twitter and Instagram. You can search similar hashtags or other influencers in your niche. Start conversations with other people who may be interested in your blog. You reply to a tweet, they reply and check out your profile. This opens the door for them to visit your website.
I highly recommend talking to other bloggers in your niche who are in a similar position as yourself. Let me explain one important reason to do this.
Finding people in your niche in the same position as you love opportunities like guest posting. They reach your followers and most likely their followers follow them to your blog too. This also gives you the opportunity to guest post on other blogs to reach more people.
I know what you’re thinking, “Crystal you talk about automation all the time this requires so much time.”
Ok yes it does. I’ll give you that. However, if you do things right it won’t take as much time as you think. You still automate everything you can. Check out my post on social media and blog automation for more on how to automate with a small budget.
The key to automation is not setting and forgetting. Never forget your automation. You set it and then during random times after projects, during bathroom breaks, while eating lunch you respond to interactions. You save the time you spend on actually posting but you engage as you need to.
Turn on those notifications and respond to them in a timely manner. Not days later when you decide to see what’s up.
You also want to touch each social network each day. Post an extra random video on Facebook. Retweet another bloggers tweet and comment with it. Put yourself out there daily. Schedule a time daily to touch your social networks.
A Brief Look at my Social Media Schedule
My scheduled social network time is in the morning, after my first cup of coffee and after checking my overnight stats. I scroll through Twitter, Facebook, and Instagram. Then I go to Bloglovin and StumbleUpon to like other peoples stuff. I’ll add things to my Social media marketing spreadsheet to share somewhere later.
By 10am I am ready to rock and roll on writing content. Lunch time I check for notifications and respond. I’ll check again around 4pm. I’ll check one last time when Lucas is going down for bed.
By checking randomly throughout the day I am able to engage with my audience. Furthermore, it prevents me from spending hours upon hours on social media.
Check out my post How To Create A Routine That Works For You.
Listen, social media marketing is tough, eventually you hire an assistant and minimize your work even more. This all gets easier as you get into your schedule, I promise. The key is to continue working at it.
Be sure to subscribe and follow me on all my social media channels. Follow me on Pinterest and pin this to your blogging success boards. Until next time keep working because it’s absolutely worth all the effort.