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When it comes to marketing your blog it’s important to set up some sort of automation. Using an automation tool for your social media should be at the top of the list of things to do if you are a new blogger. By automating social media you help to minimize the daily time spent while still reaching out to readers. As a blogger you should be automating as much as possible.
Benefits of Automation
Automating your blog does not necessarily mean you will have more time. You will spend the same amount of time automating tasks for your blog as if you were actually doing it on a daily basis. The difference is you can batch the work together in a weekly or monthly task and then step away from it to apply your focus elsewhere.
I repeat automating your blog does not save you any time. Automating your blog allows you to look active when you are not and it allows you to group all the daily tasks into a weekly, bi-weekly, or monthly chore. An automation tool allows you to spend less time daily on social media.
Check out my post How Manual Pinning Grows Your Blog.
An automation tool allows you to post blog posts or social media posts while you are grocery shopping or cooking dinner. It creates the look of being active on social media when you are not actually active on social media. Setting up an automation tool means you can go on vacation and you will not see a dip in views or revenue from your blog.
My Favorite Automation Tool
There are a ton of ways you can automate your blog and social media. For instance, there is Buffer, Tailwind, Edgar, and Hootsuite to name a few. Most of these require payment or give minimal access or scheduling for free. There is also another tool that I highly recommend for the new bloggers who don’t have money to spend.
IFTTT, which stands for IF This Than That. IFTTT allows for you to build your own applets to run automatically as scheduled or requested. IFTTT is not specific to bloggers and does have a lot of applets for you to use in your daily life.
A quick aside, I am currently testing and playing with Tailwind (Affiliate Link) for Pinterest. I absolutely love their program and how easy it is to use. However, like with any other program Tailwind is not necessarily going to save you time. You still have to schedule and put together everything. You can just do it all at once. Though there are features that Tailwind has that make life with Pinterest much easier. I’ll be talking all about Tailwind in an upcoming post.
Check out my post The Low Down Dirty Truths About Starting A Blog.
What is an Applet?
An Applet is a recipe that IFTTT uses to set up a request of a task. One applet I use daily is the at 7am push a notification to my phone with the day’s weather. If it’s 7am then I want that, being the weather report for the day.
Setting up an applet
Let’s create an automatic thank-you tweet for all your new twitter followers. You’ll first click on your profile name in the upper right hand corner. Then you will click on New Applet.
You’ll click the +This …
and pick your app. Go ahead and pick Twitter.
Next you’ll pick the trigger, pick New follower.
Hit the +That.
Pick your app, we will do Twitter again.
Now pick the action that will happen when the trigger is set, which in this case will be Post a Tweet.
You can change the message to whatever you want at this point just make sure you leave the highlighted text alone. Hit the Create Applet and then Finish.
Now anytime someone follows you on Twitter it will automatically mention them in a tweet. This is a great way to touch base with new followers without actually having to do so.
Check out my post Actionable Tips to Up Your Social Media Game.
My Favorite Applets
The if new link post is shared on my Facebook Page then it’s automatically tweeted. I absolutely love this applet because I can schedule facebook posts on my page and then it cross posts them to twitter. I do the job once and IFTTT takes care of the rest.
The if picture is posted to Instagram post also to a facebook page. I try to post daily to Instagram and every time I do that photo gets shared automatically to my facebook page. Of course I have a matching one for Twitter too.
This next one is pretty fantastic. If new wordpress post automatically tweet. This means the moment my blog posts publish it’s automatically tweeted out. I have an applet that posts it to my facebook page as well.
My absolute favorite is if search for event on google calendar has #tweet then post tweet to Twitter. Basically I set up all my tweets with images in google calendar and it automatically posts at my scheduled time. Here’s the seller for this one. I can repeat the tweet in the calendar monthly, weekly, or daily and then walk away and I won’t touch it but once a month to switch up the posting times. So much easier than any other automation program and it’s free.
Another applet you will want to check out is one to schedule Pinterest pins. Trinity over at the Pay At Home Parent figured out a way to schedule pins using IFTTT. This is great for those who may not be able to afford Tailwind just yet.
How IFTTT helped my blog life
Using IFTTT has been a lifesaver for me because it allows me to crosspost from one network to another without having to touch each network individually. Automating my blog has allowed me to work in chunks instead of having to skip around all over the place. I encourage you to play around and see what IFTTT can do for you and your blog.
Check out my post 6 Blogging Tips For A Successful Blog.
If you have any IFTTT recipes or a favorite automation tool you can’t live without leave a comment below. Share this to your blogger friends. Follow me on Pinterest and pin it to your social media or blogging boards on Pinterest.