The first step that you should be focused on when you go to build an online business is creating your perfect audience. While it’s common to believe that you need to appeal to a broad audience this tactic doesn’t actually work in the long run and can leave you feeling burnt out.
The key to finding success in your business is by making sure you are really connecting with your audience. This takes intimate knowledge of who you are trying to reach.
Today I’m going to help you figure out your ideal audience and how to apply that to your entire business strategy. In the end this will help you to find your raving fans who will follow you, buy from you, and recommend you.
Your Perfect Audience
Oftentimes when we think of our audience we are thinking about demographics. We turn to Google Analytics to look at who’s looking at our blog and assume that’s the audience we need to cater to.
Who you want to attract is your ideal perfect audience. The audience that looks forward to new posts, new emails, and new products. Instead of hoping to catch an audience by throwing a lot of different things out there, consider creating content that appeals to your exact target audience.
In this post we are going to go over all the things you need to look at when creating an image of your perfect audience.
The Easy Stuff
Right off the bat you have the easy things you need to look at when figuring out exactly who you are trying to reach.
What is your ideal audience’s age range? Are they in college, moms in their early or late 20’s, 30’s? Knowing your audience’s age range can help you to determine the values that they hold.
But be careful, the millennial age range is pretty large and we have many different sub categories that we fall in. Age range can help with your marketing efforts, but it’s not the end all be all in the way people respond to marketing.
Are they male, female, gender non specific? Men and women respond differently to marketing. Men typically like to have all the facts and a little bit of emotional reason to purchase. Women typically purchase based on dreams and emotions, but need the security of knowing what they are getting with some facts.
Of course as you go deeper into creating your audience what makes your audience purchase may actually depend on what isn’t the normal way they purchase.
What job do they have? Are they a strong blue collar worker or do they rock that desk job? Are they a stay at home mom, work at home mom, or working out of the home mom?
Knowing the job your ideal reader goes to every day can help enlighten you to what their everyday life is like. When they sit on social media, where they spend their time, and the likely ways they schedule their day.
What is their daily schedule and their daily life like? What time do they get up in the morning and when do they go to bed? What do they eat? What shows do they watch on television? What subscriptions do they have? Where do they hang out?
Understanding the daily life of your audience is crucial to the next part of creating your perfect audience and beginning to understand how you can reach them.
Finding Their Problems
Once you have some of the basics out of the way you can better determine what problems they face. What are their biggest struggles and what small struggles are that lead to their bigger problems.
What are the big problems your ideal audience faces? What is the one thing they wish they could fix in their lives?
These big problems are the niche of your blog. For example, the biggest problem of the readers that were coming to my bullet journal blog was coming up with new themes and ideas for their bullet journal.
Since I know what the big problem is I know I can create content and products that help to solve that problem for my audience.
Once you know the big problem you can then figure out what smaller problems are contributing to the big problem your ideal audience faces. Using the bullet journal example, the small problems are things like how to draw a feather, how to set up a monthly spread, weekly spreads vs. daily spreads.
If your big problem is sticking to a budget, the small problems would be things like, saving money and making money.
Where Would They Look For Solutions
When you figure out what their schedule is like and what problems they face you can better determine where they spend their time. You can determine where and how they search for solutions to their problems too.
Depending on your niche your audience may be looking for solutions to their problem on search engines. How to stick to a budget is typically something that would be searched for on Google. However, chicken dinner recipes would be something that would most likely be searched for on Pinterest.
Unlike popular belief Pinterest actually is a powerful search engine that is used to by millions of people to find great ideas. If your niche is within one of the popular niches on Pinterest you will want to utilize this platform.
Social media platforms are another way for people to find solutions to their problems. People will often go to Facebook groups for recommendations and advice on things they struggle with.
Being helpful in Facebook groups related to your niche is a great way to reach your audience. Remember, it’s more helpful to answer a question on a platform and then ask permission to share a post you wrote on it.
Keep in mind that if you are involved in these groups this is not just a way to reach your audience, it’s also a way to get ideas. In these groups you can get 100’s of post ideas for your blog by just reading and answering real life questions.
Check out this post on social media marketing.
Apps like Tik Tok can provide an excellent marketing platform for you to reach your audience. With the popularity of apps like Tik Tok we are going to be seeing plenty of options come up.
Periodically, search the Google Play Store and the Apple store for apps geared towards social followings and your niche.
How To Apply This Information
Once you know who your audience is, what problems they face, and where they go for their information you can start applying it to your marketing plan.
For instance, let’s say your ideal audience is a late 20’s new mom who’s trying to navigate her life now as a stay at home mom. Her biggest problem is managing raising a baby and taking care of the home.
Her small problems are finding new but quick and easy meals, understanding the different stages of infancy, and keeping her house clean while she cares for her child.
You know to create posts with all of these small problems that feed into the larger problem. You know that Pinterest is a social media platform they use to help find solutions to their problems. You also know they are in groups on Facebook and you can offer solutions to their small problems there.
You use your own personal experiences in showing your audience how you solved the problem. From there you connect with your audience, recommend products that helped you, and they purchase through your link and you make money.
A Few Final Thoughts
Through this process you are probably recognizing something in your ideal audience. It’s most likely a version of yourself. This is perfect, who can your now ideal audience better relate to than someone who has gone through exactly what you have gone through?
When you are creating your ideal audience you may feel like you are narrowing down your audience too much. You may feel like you aren’t going to reach enough people this way. Understand, there are hundreds of thousands of people who are like you.
Furthermore, just because you are trying to attract a specific type of person with specific needs doesn’t mean you won’t attract others that have similar problems. You are not pigeonholing yourself by creating an ideal audience and writing specifically to them.
Instead you are allowing a specific set of your larger audience to feel connected to you and trust you for all of their needs in this niche. That’s a good thing, because those people are the people who are going to consistently return and purchase from you.
Tell me a little bit about your ideal audience in the comments below. Follow me on Pinterest for more like this and pin this to your favorite blogging boards.
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